One Platform, Million Possibilities

Sendo Cooperates with UPFOS to Become Vietnam's Largest E-commerce Platform

Cooperation Summary:

  • Sendo has completed the connection with UPFOS to provide better service to all Vietnamese online sellers and strives to become TOP 1 e-commerce platform in Vietnam, and enables Vietnam's e-commerce scrambling to the pinnacle of Southeast Asia.
  • Founded in 2012, Sendo is an affiliate of the software group - FPT Corporation, who owns VnExpress, the largest online news site net in Vietnam. As one of the earliest e-commerce companies, Sendo grows rapidly with more than 500,000 sellers on the platform and over 17 million SKU , serving more than 12 million consumers in all 63 provinces and cities in Vietnam.It has become the fourth largest e-commerce retailer and e-commerce platform in Vietnam.


Platform advantages:

  • Sendo operates both business-to-business (B2B) and consumer-to-consumer (C2C) models, whose strategy is to serve everyone in Vietnam, not only high-income consumers in big cities like Hanoi and Ho Chi Minh City. About 67% of the orders come from second-tier cities and remote areas, where development potential is very huge.
  • As Vietnam's online payment tools is developing, Sendo supports COD through its delivery company - Vietnam Post, which has built a good relationship with customers based on trust.
  • Sendo focuses on low and medium price products, including clothes and household appliances, which meet the needs of most online customers for cheap necessities, and a great number of loyal users accumulated in this way..
  • There is no charge or commission for opening stores on Sendo. Instead, several advertising modes are available for sellers to pay to attract customers.

Cooperation benefits:

  • Provide SMS,WhatsApp,email and other precision marketing for platform sellers to improve the conversion rate and repurchase rate.And analyze the purchase behavior of customers, and select out the high-quality customer groups.
  • Accelerate conversion rate by easily setting up various of promotion scenarios, such as buy X get Y, mystery box, or surprising free gifts with minimum purchase, etc.Customize marketing strategy to help sellers to retain the customers and generate their repurchase.
  • Real-time control the operation state of the platform through detailed and accurate data by your PC or mobile APP, and visual reports can be easily imported and exported.
  •  Monitor and analyze all sales data, including orders, after-sales, purchase, inventory, etc to expand the marketing strategy in one dashboard.